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Welcome to MediaDistrict.org, the website of the Hollywood Media District Business Improvement District.

Business Improvement Districts (BIDs) are proven to work by providing services that improve the overall viability of business districts, resulting in higher property values and sales.

    Latest News

    Median Construction Nearing Completion


    The Median on Highland Avenue just south of Willoughby.
    Photo by Devin Strecker
    The construction of the three new median islands on Highland Avenue as part of the Pedestrian Improvement Project is nearing completion. The medians are expected to be finished well before the end of November.

    Planning 103: Exploring your transportation options

    Come and learn the basics of transportation at Planning 103, a workshop designed to help the public understand issues related to urban planning and land-use practices in your neighborhood and around the city.

    Invited speakers for the workshop include Valerie Rader, Metro Rideshare Program; Michelle Mowery, Bicycle Planning, LADOT; Lynne Goldsmith, Metro Bicycle Coordinator; Mehrad Moshksar, Traffic Calming, LADOT; and Luz Echavarria, Watch The Road Campaign, LADOT.

    The workshop will take place Wednesday, November 12th from 6pm to 8pm at the Helen Bernstein High School Auditorium, 1309 N. Wilton Place (off of the 101 Fwy). Parking is available on site.

    For more information, please contact CD13 at 213-473-7013 or email marcel.porras@lacity.org.

    2008 Hollywood Holiday to kick off season with Winterfest and Santa Parade

    Every year, Hollywood has played a role in ushering in the holiday season on the Sunday after Thanksgiving. This year, we are very excited to bring family entertainment to the boulevard in a fresh, exciting format.

    The 2008 Hollywood Holiday will include Winterfest, an all-day street festival that will include a free Radio Disney performance by Hollywood Records recording artist and Disney Channel actress Demi Lovato. Ms. Lovato stars with the Jonas Brothers in Disney’s Camp Rock and her album Don’t Forget debuted at #2 on the Billboard 200 chart when it was released on Hollywood Records in September 2008. The City of Los Angeles, Lift Up America, and the Hollywood Youth Foundation are presenting sponsors of Winterfest, which will include a special “VIP” area for more than 1,000 children who participate in Los Angeles-area programs for underprivileged youth.

    At 5 p.m., the Hollywood Santa Parade will begin at the corner of Hollywood and Highland and will feature marching bands from across the country, equestrian units, floats, and Santa Claus. Grandstand seats are available for $35 and discounts are available for groups of 25 or more. Those seeking more information about tickets or sponsorship opportunities, may call 1-866-PARADE1 or visit the website here.

    Participants are encouraged to GoMetro to Winterfest and the Hollywood Santa Parade and exit at one of the convenient Hollywood stations. For Metro station information and schedules, please click here.

    Hollywood Holiday will be a great way to start the holiday season. See you on November 30!

    DCA Cultural Master Plan Community Meetings Scheduled

    The City of Los Angeles Department of Cultural Affairs wants to hear from you!

    We are developing a new Cultural Master Plan to provide a vision for the future of arts and culture in Los Angeles.

    We want to hear from each community in

    Los Angeles. Your input will guide the future mission of the Department of Cultural Affairs.

    Please don't miss this opportunity to have your voice heard, and join us at one or more of our meetings. Meetings have been scheduled at various times and locations for your convenience. These meetings will start promptly and include a presentation and interactive session.

    Council District 4 and 13 will hold their meeting on Thursday, Nov 20 from 6:30-8:00 pm at Los Angeles Municipal

    Art Gallery, 4800 Hollywood Blvd, Hollywood, CA 90027. Parking spaces on site. Enter from Hollywood Boulevard just west of Vermont. Street Parking if full.

    For information on the specific agenda, driving directions, and parking locations, please visit us online at www.culturalplan.lacity.org. For more information please call 213.202.5539.

    New Late Night Weekend Service on Red Line During Holidays

    L.A. Area Venues Raise More Than $54,000 to Sponsor Late Night Weekend Service on Metro Red Line During Holiday Season

    A group of prominent Los Angeles area businesses have anteed up $54,250 to extend late-night weekend subway service on the Metro Red Line from North Hollywood to Union Station this holiday season, allowing thousands working at or enjoying shops, restaurants and entertainment venues to stay out a little later on Friday and Saturday nights or use public transportation on their way to and from late night shifts.

    Beginning Friday night (Saturday morning), November 21, and continuing each Friday and Saturday night until December 27, Metro Red Line service will be extended to run approximately every 20 minutes until 3 a.m.

    “Convenient regular nighttime service is a key component in making Los Angeles a transit-oriented city,” said Los Angeles Mayor and Metro Board Chair Antonio Villaraigosa.

    “Extending Red Line hours will help improve business conditions, increase employment opportunities and will complement existing night owl services.”

    The service enhancement is a pilot project proposed by Los Angeles City Councilmember José Huizar, Council President Eric Garcetti and Councilmembers Wendy Greuel and Jan Perry.

    “I want to thank Metro and all the businesses who stepped up to the plate to make this program happen,” said Councilmember José Huizar, who first brought the idea to the city council. “Holiday festivities don’t end at midnight and neither should service between our city’s main entertainment and holiday employment destinations – Downtown, Hollywood and Universal City. Now workers and customers alike can use the Metro Red Line subway to celebrate the season without worrying they won’t have a way to get back home late at night.”

    “With these extended hours, holiday shoppers and party-goers can enjoy Hollywood, Downtown, and other Red Line destinations without traffic or parking hassles,” said Council President Eric Garcetti.

    Extending the hours of Red Line Metro service for the holiday pilot project will cost $4,500 a night and is being paid for by private-sector sponsorships made by numerous entertainment venues and businesses large and small. All funds for the six-weekend pilot program were received by Metro by the Friday, October 17 deadline set at the Metro Board of Directors meeting in September.

    “The holiday season is a time when people make additional trips to shop, celebrate and socialize,” said Councilwoman Wendy Greuel. “Providing a safe and convenient alternative to these destinations is a great way to reduce congestion on the roads. People from the San Fernando Valley can easily enjoy a late night in Hollywood or Downtown and be able to return safely, without the hassle of the road.”

    Sponsors include: Staples Center; LA Live; Bringing Back Broadway; 213 Ventures - Broadway Bar, Casey's Irish Bar & Grill, Cole's Original French Dip, Golden Gopher & Seven Grand; The Orpheum Theatre; The Los Angeles Theatre; Club Nokia; NBC Universal; Historic Downtown Business Improvement District; Millennium Partners/Argent Ventures; Redwood Bar & Grill; La Cita; Selma Hotel; Deluxe Restaurant - Adolfo Suaya; Newport Capital Advisors; Fox Theater and The Ivar — 6506 Hollywood Associates; L.T. Properties — Dr. Alan Konce and Vytas Juskys, and the Pantages Theatre, and the office of Los Angeles City Council President Erci Garcetti.

    “By extending Metro hours from the Valley to Downtown during the holiday season, thousands of visitors to LA will have the opportunity to enjoy the city from opening to closing,” said Mark Liberman, president and CEO of LA INC. The Los Angeles Convention and Visitors Bureau. “LA INC.’s Visitor Information Centers are conveniently located across from or adjacent to Metro Red Line stations in Hollywood and Downtown, and our multilingual staff have all the tools necessary to provide visitors with self-guided day and evening tours citywide.”

    Metro will operate two-car trains with 20-minute service Friday and Saturday nights on the Metro Red Line only. Operating hours for other Metro lines, including the Metro Purple Line will not change.

    Metro’s in-kind contribution includes helping promote late night subway service as part of its current “Problem/Solution” advertising campaign.

    For additional service alert information, visit WWW.METRO.NET. For transit trip planning assistance over the phone, call 1-800-COMMUTE.

    Highland Avenue Improvements Underway

    On September 28, Councilmember Tom LaBonge was joined by members of the Hollywood Media District, Department of Public Works/Bureau of Street Services – Engineering Division (Design/Project Management), Department of Public Works/Bureau of Street Lighting, and Department of Transportation to officially celebrate the groundbreaking of the Hollywood Media District’s MTA Pedestrian Improvement Grant.

    Funding for the project came from the Los Angeles County Metropolitan Transit Authority and the City of Los Angeles, Prop C, as well as matching funds from the Hollywood Media District BID. The tentative completion date is January 2009, although LaBonge announced at the ceremony that the construction of the medians will be finished in three weeks.

    The Project Scope includes three landscaped median islands on Highland Avenue between Melrose Ave. and Santa Monica Blvd. (in addition to the medians previously constructed by the BID at Melrose, Lexington and Fountain); 53 Pedestrian Lights, and Stamped Asphalt Concrete (AC) Crosswalks.

    The contractors for the project are Department of Public Works/Bureau of Street Services – Special Projects and Urban Forestry Divisions, and Department of Public Works/Bureau of Street Lighting.

    The construction is expected to be completed by mid-November.

    9th Annual Meeting a Success!

    The Hollywood Media District held it's 9th Annual General Meeting of Property and Business Owners on Thursday, September 18, on the roof of Iron Mountain (1025 N. Highland Avenue).

    Many stakeholders attended the event, as well as the Honorable Tom LaBonge (Council District 4); Hollywood Chamber of Commerce President, Leron Gubler; Hollywood LAPD Senior Lead Officer John Washington; Paul Makowski and Rick Scott with the City Clerk's Office.

    Opening remarks were made by Devin Strecker, Operations Coordinator, and Carol Cassella delivered the main speech. After featured speaker LaBonge made his comments, Courtney Kanagi of PATH (People Assisting the Homeless) talked about the HERO (Hollywood Emergency Response Outreach) team's efforts to connect with those living on the streets of Hollywood and assisting them with housing and employment options.

    Special thanks to Iron Mountain for hosting the event; Mole Richardson for providing the lighting; Hollywood Center Studios for the chairs, podium and sound system; Cross Hart for the entertainment, and ACME Location Catering for the food.

    See the photos in the photo gallery.

    Bus Stop Improvements Under Way

    Currently, the bus stops on Santa Monica Blvd. in the BID are undergoing renovation through the MTA's Bus Stop Improvement Project, made possible through a grant won by the BID several years ago.

    The improvements made to the bus stops include pedestrian lighting, new benches, planter pots, trash receptacles, and colored concrete in the pattern of a film strip. Much of the work is already done, but we are still awaiting the installation of the lighting. Unfortunately there have been many delays with the lighting, but they are currently being fabricated and as of October 17, they are expected to arrive in 6 weeks.

    We apologize for any inconvenience while this project continues.

    UPCOMING
    MEETINGS

    Business Watch

    Fri, Feb 08, 2008
    12:00 to 1:00
    Hollywood City Hall, 6501 Fountain

    Board of Directors

    Thu, Nov 20, 2008
    3:00 to 2:00
    Musician's Union Auditorium, 817 N. Vine Street

    Security and Public Relations Committee

    Mon, Dec 08, 2008
    2:00 to 3:00
    Ren-Mar Studios Commissary, 846 N. Cahuenga

    Cleaning and Maintenance Committee

    Mon, Dec 08, 2008
    3:00 to 4:00
    Ren-Mar Studios Commissary, 846 N. Cahuenga